All About Digital Signage

Digital signage can be defined as digital displays and content that can be remotely managed over a computer network.

Digital signage systems provide centralized scheduling, management, and publishing of digital media assets to on-premise digital displays.

Digital signage servers typically provide capabilities for content authoring and the creation of playlists, content management and delivery, and device (display) management. Displays are connected to the network via media players, and the media players communicate with the digital signage server software to play out content.

Digital signage dynamic models compared to static advertising models

  • a more modest cost-effective advertising budget compared to advertising expenditure in millions
  • freedom to choose location, date and time of selected broadcasting compared to a limited choice
  • real time to go market strategy compared to a long lead time to implementation
  • elimination of market entry barriers compared to difficult market penetration for SME's

Easyshadow's EVsign package is built around Apple's top of the line quality products, servers, players, and software development packages: indeed, working with Apple has always been the choice of quality against quantity and synonymous with design and integration. To enable the widest possible audience EVsign uses a web based interface client so that any customer machine can be used to control our application. Our server is built around WebObjects, an industrial strength package used by corporates such as BBC or Apple in Itunes Music Store in order to guarantee performance and durability of our product life.

Besides, EVsign will provide any clients such as corporations (in the fields of medicine, finance, live events, LAN infrastructures, etc.), governments, or organizations, with an exceptional added value allowing them to transform any static advertising and information into a real time efficient and effective means of targeting a specific audience with customized messages.